To briefly describe Google AdWords, here are a few bullet points for beginners;
- Sign-up for Google AdWords account using your gmail id
- Select whether you want to use Google AdWords or AdWords Express
- Select your industry
- Pick keywords
- Create ad title and description
This article can help both Google AdWords and AdWords Express users. However, we strongly suggest to switch to Google AdWords from AdWords Express to have more control over your Google ad campaigns.
By following these easy tips, you can decrease your CPC and get up-to 10% more clicks without increasing your daily ad budget:
Do not always go for the highest traffic generating keywords, although if you are an AdWords expert, you already know what keywords to pick. It is recommended to add between 15 and 20 keywords per ad, which already exist in your website or the landing page linked with your ad campaign. Make sure the keywords you pick, do not have high competition, you can check keyword competition by using this free keyword planner tool provided by Google. This easy step can help you quickly rank higher with a lower CPC (cost per click).
Landing Page/Website Optimization:
Make sure your landing page has all the keywords you have listed in your AdWords campaign. Avoid over using keywords. Google cares about user experience, if Google bot (website crawler) detects over usage of keywords, it can negatively effect on your ranking and can result in a higher CPC.
This may be a bit tricky for new Google AdWords users. However, it can certainly increase your CTR (Click Through Rate) drastically. For example, if you offer multiple services/products on your website, you can create dynamic url by assigning different url for each keyword. This will trigger the assigned web page/landing page based on the keywords user typed in Google search. This is also extremely useful to increase the Google ad quality score.
Overlooked by many, this quick url optimization can help you decrease your CPC by up to 2%. All you have to do is, login to your website backend, WordPress users can use this Free SEO tool Yoast to modify the website url. Here, your goal should be to use a keyword phrase in the url when you are optimizing it.
Page Title Optimization:
Don’t let Google decide what your website is about. Give your website a meaningful page title. This page title should explicitly describe what the page is about. Again, using some keywords here can only benefit, as long as it can be easily understood. Page title is one of the most important factors for Google ranking, this is used to determine what your page is about and when to trigger your website based on what query is searched by the user in Google search.
Google always prefers user’s data security. If you accept online payments on your website, it is mandatory to secure your website with SSL certificate. However, if your website is a simple content based website, having a little padlock right next to your website’s link will always protect your website from potential hackers trying to steal user’s data and infect your website with malware. In Google AdWords, when the website isn’t SSL protected, the ads performance is highly compromised and the ads do not run on full potential. What you might not know, Google will charge you a higher CPC to compensate for the missing SSL certificate, to show your ad on top of the first page on Google. SSL certificates can be easily purchased by your domain registrar. Here you can check up-to-date SSL Certificate cost.
By follow these steps, you can easily bring your avg. CPC down up to 10% in most cases.
Google wants to take your money – but you have to make sure you’re getting the most out of it. You can rank higher and still pay lower CPC than your competitors that are raking below you and most probably paying higher CPC. You do not necessarily have to place a higher bid to get that top spot for your ad.
Research ==> Strategize ==> Implement ==> Evaluate ==> Repeat
Happy Google Adword-ing 🙂
Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.