6 Easy Tips to Pay Less for Google Ads

6 Easy Tips to Pay Less for Google Ads

To briefly describe Google AdWords, here are a few bullet points for beginners;

  • Sign-up for Google AdWords account using your gmail id
  • Select whether you want to use Google AdWords or AdWords Express
  • Select your industry
  • Pick keywords 
  • Create ad title and description
  • Post!

This article can help both Google AdWords and AdWords Express users. However, we strongly suggest to switch to Google AdWords from AdWords Express to have more control over your Google ad campaigns. 

By following these easy tips, you can decrease your CPC and get up-to 10% more clicks without increasing your daily ad budget:

Keywords Selection:

Do not always go for the highest traffic generating keywords, although if you are an AdWords expert, you already know what keywords to pick. It is recommended to add between 15 and 20 keywords per ad, which already exist in your website or the landing page linked with your ad campaign. Make sure the keywords you pick, do not have high competition, you can check keyword competition by using this free keyword planner tool provided by Google. This easy step can help you quickly rank higher with a lower CPC (cost per click).

Landing Page/Website Optimization:

Make sure your landing page has all the keywords you have listed in your AdWords campaign. Avoid over using keywords. Google cares about user experience, if Google bot (website crawler) detects over usage of keywords, it can negatively effect on your ranking and can result in a higher CPC.

Dynamic URL:

This may be a bit tricky for new Google AdWords users. However, it can certainly increase your CTR (Click Through Rate) drastically. For example, if you offer multiple services/products on your website, you can create dynamic url by assigning different url for each keyword. This will trigger the assigned web page/landing page based on the keywords user typed in Google search. This is also extremely useful to increase the Google ad quality score.

URL Optimization:

Overlooked by many, this quick url optimization can help you decrease your CPC by up to 2%. All you have to do is, login to your website backend, WordPress users can use this Free SEO tool Yoast to modify the website url. Here, your goal should be to use a keyword phrase in the url when you are optimizing it. 

Page Title Optimization:

Don’t let Google decide what your website is about. Give your website a meaningful page title. This page title should explicitly describe what the page is about. Again, using some keywords here can only benefit, as long as it can be easily understood. Page title is one of the most important factors for Google ranking, this is used to determine what your page is about and when to trigger your website based on what query is searched by the user in Google search. 

SSL Certificate:

Google always prefers user’s data security. If you accept online payments on your website, it is mandatory to secure your website with SSL certificate. However, if your website is a simple content based website, having a little padlock right next to your website’s link will always protect your website from potential hackers trying to steal user’s data and infect your website with malware. In Google AdWords, when the website isn’t SSL protected, the ads performance is highly compromised and the ads do not run on full potential. What you might not know, Google will charge you a higher CPC to compensate for the missing SSL certificate, to show your ad on top of the first page on Google. SSL certificates can be easily purchased by your domain registrar. Here you can check up-to-date SSL Certificate cost.

By follow these steps, you can easily bring your avg. CPC down up to 10% in most cases. 

Pro tip:

Google wants to take your money – but you have to make sure you’re getting the most out of it. You can rank higher and still pay lower CPC than your competitors that are raking below you and most probably paying higher CPC. You do not necessarily have to place a higher bid to get that top spot for your ad. 

Research ==> Strategize ==> Implement ==> Evaluate ==> Repeat

Happy Google Adword-ing 🙂

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

Does SEO really work?

Does SEO really work?

SEO is the abbreviation used for search engine optimization. It helps you increase the quality and quantity of the traffic your website attracts. Traffic is the people who visit your website. Their quality matters as much as their amount. Let’s take an example: If a search engine directs people from all over the world to your shop to buy a product, however, you just deal the mentioned product locally in California then this search will be of no use to you or the visitor. Once your website starts attracting the right traffic, the more the merrier game starts. Our SEO Marketing Agency Toronto will guide you the way to the road of SEO.

What is search engine in SEO?

Let’s discuss search engines. These are tools utilized by people to discover data related to any subject in the world. These use two things in order to decide which websites are related to the topics searched by the individual. These also rank websites are from most preferred to least prioritized using following:

  1. Keywords.

Keywords also known as catchphrases are words that are present in the inquiry articulation given by search engine users. 

2. Back links.

Back linking means other websites or means like social media providing links to your main website. Search engines like, Google prioritizes websites with more back links.

What is meant by optimization in SEO?

It is the work you put in to increase the level of your rank. It has two main components that are on-set and off-set.

  1. On-site:

It discusses content of your website.

  1. The use of keywords: frequently use the words that define your website. The more they are used, the more search engine will direct traffic searching for that keyword to your website.
  2. Title: These are important and help your website to get prominent in the view of search engines. Titles should be attractive with proper wording and relevancy to your website.
  3. Quality content: the content of your website should be fresh and rich. It should have all the information you want to convey to your visitor. It must not have any false data or guarantees that you cannot keep. Search engines prioritize your website if the content in it is not plagiarised, which means it is not copied off other sites.

2. Off-site:

  1. Link building: it basically implies providing links prompting your main site that you want people to visit, in different sites or blogs and so forth. The more links leading to your website, the higher it climbs up on the food chain. Search engines also prefer sites that are linked with genuine websites or sources of information. 
  2. Social media: social media is the cause of incredible impact in today’s advancing age. Advertising your website using various social media applications like face-book and instagram are a great way of introducing it to the world. Moreover, the search engines do take recommendations by these applications into consideration.
  3. Mobile optimization: today’s world is the world of smart phones. Almost every adult and most youngsters carry mobiles and they are a major part of our lives. Even if your website has amazing content, it may still be on low ranking if it is not mobile friendly. What this means is that your site is not easily available or people cannot navigate by using smart phones. In this way you will lose visitors as more than 50% of people surfing the internet use their phones. For making it mobile friendly, your website should be responsive, which means that it should be able to fit in any screen provided to it. 

Conclusion

SEO is not a job that can be done in a single day. It needs time and dedication, and when provided both, it works wonders for the popularity of your website and in increasing the quality and quantity of traffic towards your site. Get guidance on this by our SEO companies Toronto.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

7 ways to increase traffic organically by SEO

7 ways to increase traffic organically by SEO

If you are involved in online business or website development, you must be familiar with the term traffic. Traffic is essentially the general population who visit your site. Increasing traffic organically implies expanding the quantity of individuals who visit your website naturally. This does not involve the usage of money for advertisement of your website; instead, you can use some tips and tricks to boast the growth of traffic towards your site. Following are some of the tricks you can use, or you can visit our SEO Company in Toronto that specializes in providing expert advice in this regard.

  • Keywords

Catch phrases are vital as they help Google in understanding what sort of traffic to send to your website, or whose issue your site can unravel. Utilize keywords relevant to your site as frequently as possible. However, abstain from overusing them. 

  • Links

When other trustworthy websites provide links to your website in their content, it is a major plus point. This is essentially back linking. You should also look out for bad back linking which will damage the reputation of your website rather than helping it prosper.

  • Internal linking

You can also use internal linking for the advertisement of your website or business. In internal linking, you provide links to your main website in other websites or blogs. A strong system of internal linking can lead to great results concerning growing traffic.

  • Use of social media

In this advanced age, if you are not using social media for the promotion of your website, then you are truly missing out. Social media applications display the imperative substance in your site. For instance, if you are running a business online, you can put up pictures of the items you want to sale on Intagram and face-book and so forth. You can also make use of these applications for internal linking.

  • Quality content

Quality is very important when it comes to drawing in traffic. It does not matter if you post writings daily, if the content is not rich and well written, it is of not much use to you or your website. Instead of spamming boring and repetitive content, you should focus on creating impactful content even if you do not create it that often. Our SEO services in Toronto can assist and provide tips to improve the quality of your content. 

  • Paying attention to your costumer

For generating revenue from a business, your costumer is the most important. You have to keep your costumers contented for your business to flourish. To do this, looking in the comment section of your website can help. That is where people leave all the queries they might have regarding your website. Instead of answering every question separately, it is advisable to create a blog and answer all the questions presented by each individual. 

  • Avoiding illegal activities

You should avoid committing errors like getting involved in illegal activities. These include publishing plagiarized content, or buying back links. These activities will lead to serious consequences, for example, Google can impose penalty on your website.

Conclusion

There are a lot more things you can do to boost the growth of traffic towards your site. All it needs is time and dedication, and your website can surely make it to the first page of Google results page. You can get assistance from our SEO Agencies Toronto to guide you increase traffic organically.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

The best SEO Company in Toronto?

The best SEO Company in Toronto?

What is SEO and how it works

Following is a brief explanation provided by experts of our SEO Company, of the concept of SEO for those new to it.

SEO is Search Engine Optimization. It is the use of online strategies to increase traffic, which is essentially number of people visiting your website. It not only helps in attracting traffic, but also makes sure it is the right kind. This means that it is beneficial for you and your site. If your site attracts loads of visitors, but they are not in need of products or services you are trying to sell, then the whole point of your website and their search is lost. Therefore, SEO emphasises on both number and kind of traffic.

Our SEO Company is one of the leading companies that provide excellent services when it comes to search engine optimization.

In the past, the main factors that were deemed important by search engines when they evaluated all the websites were keywords and back links. The higher the number of keywords in a website, the more chance it had to be on the top of results page. Moreover, the greater the number of back links, the more trustworthy the sites were considered by web crawlers. Therefore, the basic strategies that were used then were that websites were stuffed with keywords. People also used illegal means like buying back links. It means paying others to link your website to theirs. 

However, as the time progressed, and the competition increased, search engines started focusing on the quality and relevancy of your content, rather than its keywords or back links. Now, it is important to develop a strong and efficient SEO strategy if you do not want your website to be ignored by search engines, or be placed on the 10thresults page that no one bothers to visit. Our SEO Company supplies the best SEO marketing services to make your site land in the first three websites of the first results page. 

 Other SEO factors that are important in today’s age include:

  • The quality and originality of your content.
  • Content formatting and its representation.
  • Your website’s site loading speed.
  •  Mobile optimization.
  • Appropriate use of keywords.
  • Social media.

The factors given above are thoroughly explained by top SEO specialists at our SEO Company. These are just a few out of many. These require little to no money and the traffic gained by the use of SEO lasts longer than the one gathered by spending money on paid ads. If it seems to difficult or you do not have the time for SEO planning, professional SEO services are provided at our company. 

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

Fastest ways to increase traffic with SEO

Fastest ways to increase traffic with SEO

Website optimization can be utilized to build the traffic successfully towards your web page. It is a cheaper option, as it can help to move the rank of your site higher on the results page of search engines. SEO services are provided at our company in Toronto. We can help you to get a better understanding of this concept if you are a beginner.

  • Site speed

When the site speed of your website is slow, the search engine user may get irritated as the result of the delayed loading of your site. Because of this reason, web crawlers lean towards websites that have quicker stacking velocity or simply put, site speed. To increase your site speed, you can either optimize your website yourself or get professional SEO services in Toronto at our company. A simple trick would be to constrict the size of pictures you use in your articles. This will reduce the number of pages in your website, effectively increasing site speed. 

  • Content formatting

Regardless of whether your content is very useful or educational, it must grab the attention of the client to read it. No one likes a long and boring block of text. The formatting of your content is very important in enhancing its appearance. The use of different audios, videos or images is also a key factor. Our company provides affordable SEO services in Toronto that includes advice on content formatting.

  • The sequence of your content

If you provide the most vital data that you need to convey to your client towards the beginning of your substance, it will effectively expand the user’s pane of attention. This information may include what your website is about or what services or products you are trying to sell.

  • Mobile friendly optimization

Our company provides the best SEO marketing services and puts great emphasis on your site optimization. These days most searches are made through phones. If your site is optimized to fit in any size screen, it will prove to be a huge plus point and will influence the position of your site to go higher.

  • The security of your website

If your website is not protected, it is not likely to be picked by search engines. Because they prefer safe sites, so, that their users are also safe. To make your site secure you can make use of HTTPS and keep your software up to date. The security of your website can be further increased by tips given at our company that is one of the top SEO companies in Toronto.

  • Ruptured links

If your website leads to links that are ruptured or broken, it creates an awful impression. Search engine will consider your website to be untrustworthy and old. People also do not like if links in your website lead to error pages. This is why we at our SEO company advice you to check and recheck the links you provide in your website to make sure there are no broken links.

Conclusion 

These are just some of the ways that can make traffic grow faster. Our SEO Company in Toronto provides many more techniques that are effective and easy to incorporate in your SEO planning.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.