Does SEO really work?

Does SEO really work?

SEO is the abbreviation used for search engine optimization. It helps you increase the quality and quantity of the traffic your website attracts. Traffic is the people who visit your website. Their quality matters as much as their amount. Let’s take an example: If a search engine directs people from all over the world to your shop to buy a product, however, you just deal the mentioned product locally in California then this search will be of no use to you or the visitor. Once your website starts attracting the right traffic, the more the merrier game starts. Our SEO Marketing Agency Toronto will guide you the way to the road of SEO.

What is search engine in SEO?

Let’s discuss search engines. These are tools utilized by people to discover data related to any subject in the world. These use two things in order to decide which websites are related to the topics searched by the individual. These also rank websites are from most preferred to least prioritized using following:

  1. Keywords.

Keywords also known as catchphrases are words that are present in the inquiry articulation given by search engine users. 

2. Back links.

Back linking means other websites or means like social media providing links to your main website. Search engines like, Google prioritizes websites with more back links.

What is meant by optimization in SEO?

It is the work you put in to increase the level of your rank. It has two main components that are on-set and off-set.

  1. On-site:

It discusses content of your website.

  1. The use of keywords: frequently use the words that define your website. The more they are used, the more search engine will direct traffic searching for that keyword to your website.
  2. Title: These are important and help your website to get prominent in the view of search engines. Titles should be attractive with proper wording and relevancy to your website.
  3. Quality content: the content of your website should be fresh and rich. It should have all the information you want to convey to your visitor. It must not have any false data or guarantees that you cannot keep. Search engines prioritize your website if the content in it is not plagiarised, which means it is not copied off other sites.

2. Off-site:

  1. Link building: it basically implies providing links prompting your main site that you want people to visit, in different sites or blogs and so forth. The more links leading to your website, the higher it climbs up on the food chain. Search engines also prefer sites that are linked with genuine websites or sources of information. 
  2. Social media: social media is the cause of incredible impact in today’s advancing age. Advertising your website using various social media applications like face-book and instagram are a great way of introducing it to the world. Moreover, the search engines do take recommendations by these applications into consideration.
  3. Mobile optimization: today’s world is the world of smart phones. Almost every adult and most youngsters carry mobiles and they are a major part of our lives. Even if your website has amazing content, it may still be on low ranking if it is not mobile friendly. What this means is that your site is not easily available or people cannot navigate by using smart phones. In this way you will lose visitors as more than 50% of people surfing the internet use their phones. For making it mobile friendly, your website should be responsive, which means that it should be able to fit in any screen provided to it. 

Conclusion

SEO is not a job that can be done in a single day. It needs time and dedication, and when provided both, it works wonders for the popularity of your website and in increasing the quality and quantity of traffic towards your site. Get guidance on this by our SEO companies Toronto.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

7 ways to increase traffic organically by SEO

7 ways to increase traffic organically by SEO

If you are involved in online business or website development, you must be familiar with the term traffic. Traffic is essentially the general population who visit your site. Increasing traffic organically implies expanding the quantity of individuals who visit your website naturally. This does not involve the usage of money for advertisement of your website; instead, you can use some tips and tricks to boast the growth of traffic towards your site. Following are some of the tricks you can use, or you can visit our SEO Company in Toronto that specializes in providing expert advice in this regard.

  • Keywords

Catch phrases are vital as they help Google in understanding what sort of traffic to send to your website, or whose issue your site can unravel. Utilize keywords relevant to your site as frequently as possible. However, abstain from overusing them. 

  • Links

When other trustworthy websites provide links to your website in their content, it is a major plus point. This is essentially back linking. You should also look out for bad back linking which will damage the reputation of your website rather than helping it prosper.

  • Internal linking

You can also use internal linking for the advertisement of your website or business. In internal linking, you provide links to your main website in other websites or blogs. A strong system of internal linking can lead to great results concerning growing traffic.

  • Use of social media

In this advanced age, if you are not using social media for the promotion of your website, then you are truly missing out. Social media applications display the imperative substance in your site. For instance, if you are running a business online, you can put up pictures of the items you want to sale on Intagram and face-book and so forth. You can also make use of these applications for internal linking.

  • Quality content

Quality is very important when it comes to drawing in traffic. It does not matter if you post writings daily, if the content is not rich and well written, it is of not much use to you or your website. Instead of spamming boring and repetitive content, you should focus on creating impactful content even if you do not create it that often. Our SEO services in Toronto can assist and provide tips to improve the quality of your content. 

  • Paying attention to your costumer

For generating revenue from a business, your costumer is the most important. You have to keep your costumers contented for your business to flourish. To do this, looking in the comment section of your website can help. That is where people leave all the queries they might have regarding your website. Instead of answering every question separately, it is advisable to create a blog and answer all the questions presented by each individual. 

  • Avoiding illegal activities

You should avoid committing errors like getting involved in illegal activities. These include publishing plagiarized content, or buying back links. These activities will lead to serious consequences, for example, Google can impose penalty on your website.

Conclusion

There are a lot more things you can do to boost the growth of traffic towards your site. All it needs is time and dedication, and your website can surely make it to the first page of Google results page. You can get assistance from our SEO Agencies Toronto to guide you increase traffic organically.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

The best SEO Company in Toronto?

The best SEO Company in Toronto?

What is SEO and how it works

Following is a brief explanation provided by experts of our SEO Company, of the concept of SEO for those new to it.

SEO is Search Engine Optimization. It is the use of online strategies to increase traffic, which is essentially number of people visiting your website. It not only helps in attracting traffic, but also makes sure it is the right kind. This means that it is beneficial for you and your site. If your site attracts loads of visitors, but they are not in need of products or services you are trying to sell, then the whole point of your website and their search is lost. Therefore, SEO emphasises on both number and kind of traffic.

Our SEO Company is one of the leading companies that provide excellent services when it comes to search engine optimization.

In the past, the main factors that were deemed important by search engines when they evaluated all the websites were keywords and back links. The higher the number of keywords in a website, the more chance it had to be on the top of results page. Moreover, the greater the number of back links, the more trustworthy the sites were considered by web crawlers. Therefore, the basic strategies that were used then were that websites were stuffed with keywords. People also used illegal means like buying back links. It means paying others to link your website to theirs. 

However, as the time progressed, and the competition increased, search engines started focusing on the quality and relevancy of your content, rather than its keywords or back links. Now, it is important to develop a strong and efficient SEO strategy if you do not want your website to be ignored by search engines, or be placed on the 10thresults page that no one bothers to visit. Our SEO Company supplies the best SEO marketing services to make your site land in the first three websites of the first results page. 

 Other SEO factors that are important in today’s age include:

  • The quality and originality of your content.
  • Content formatting and its representation.
  • Your website’s site loading speed.
  •  Mobile optimization.
  • Appropriate use of keywords.
  • Social media.

The factors given above are thoroughly explained by top SEO specialists at our SEO Company. These are just a few out of many. These require little to no money and the traffic gained by the use of SEO lasts longer than the one gathered by spending money on paid ads. If it seems to difficult or you do not have the time for SEO planning, professional SEO services are provided at our company. 

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

Fastest ways to increase traffic with SEO

Fastest ways to increase traffic with SEO

Website optimization can be utilized to build the traffic successfully towards your web page. It is a cheaper option, as it can help to move the rank of your site higher on the results page of search engines. SEO services are provided at our company in Toronto. We can help you to get a better understanding of this concept if you are a beginner.

  • Site speed

When the site speed of your website is slow, the search engine user may get irritated as the result of the delayed loading of your site. Because of this reason, web crawlers lean towards websites that have quicker stacking velocity or simply put, site speed. To increase your site speed, you can either optimize your website yourself or get professional SEO services in Toronto at our company. A simple trick would be to constrict the size of pictures you use in your articles. This will reduce the number of pages in your website, effectively increasing site speed. 

  • Content formatting

Regardless of whether your content is very useful or educational, it must grab the attention of the client to read it. No one likes a long and boring block of text. The formatting of your content is very important in enhancing its appearance. The use of different audios, videos or images is also a key factor. Our company provides affordable SEO services in Toronto that includes advice on content formatting.

  • The sequence of your content

If you provide the most vital data that you need to convey to your client towards the beginning of your substance, it will effectively expand the user’s pane of attention. This information may include what your website is about or what services or products you are trying to sell.

  • Mobile friendly optimization

Our company provides the best SEO marketing services and puts great emphasis on your site optimization. These days most searches are made through phones. If your site is optimized to fit in any size screen, it will prove to be a huge plus point and will influence the position of your site to go higher.

  • The security of your website

If your website is not protected, it is not likely to be picked by search engines. Because they prefer safe sites, so, that their users are also safe. To make your site secure you can make use of HTTPS and keep your software up to date. The security of your website can be further increased by tips given at our company that is one of the top SEO companies in Toronto.

  • Ruptured links

If your website leads to links that are ruptured or broken, it creates an awful impression. Search engine will consider your website to be untrustworthy and old. People also do not like if links in your website lead to error pages. This is why we at our SEO company advice you to check and recheck the links you provide in your website to make sure there are no broken links.

Conclusion 

These are just some of the ways that can make traffic grow faster. Our SEO Company in Toronto provides many more techniques that are effective and easy to incorporate in your SEO planning.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

Google AdWords OR SEO?

Google AdWords OR SEO?

The discussion of which strategy is better to draw in traffic to one’s website has been continuing for a considerable length of time. After a short clarification of what these two terms are, some light on this theme will help you in choosing the better alternative, or you can visit our SEO marketing agency in Toronto to get better understanding of this topic.

Google ads:

Google ads are paid advertisements that Google displays on its search and other pages in exchange for payment. At whatever point an individual makes an inquiry on Google search engine, if a keyword from the advertisements given to it is present in the requested search, it will show those ads at the top of the results page. These do help in expanding traffic, but they have certain short comings. This is where search engine optimization comes in.

Search Engine Optimization.

SEO is the work you do with the end goal to expand the amount and quality of traffic towards your site. It has two components off-site and on-site. The following are a few reasons why and when you ought to pick search engine optimization over Google advertisements.

  1. When you want to target people using different various search engines

Google ads advertise your website only on Google results page or its networks, whereas, if you choose SEO, then you can target people who use search engines other than Google. Our SEO Company in Toronto can explain this matter in detail and guide you in advertising your products, services and websites in an effective manner.

  • When you have an eye out for business reselling

If the traffic you are attracting is with the assistance of SEO, your organizations resale cost increments since it has a specific reputation and because it does not need to pay for advertisement, which is an additional expense.

  • When you want to establish branding

Conventional SEO rehearses have been exceptionally vital in marking of a business. If you want to give your business a brand name SEO is a better choice. We at our SEO agency in Toronto can provide expert advice on various strategies of using SEO.

  • When your setup cost is low

As Google ads are paid advertisements, they are costly, whereas, SEO pulls in traffic organically. If you are starting up your business at a low-cost SEO is a far better option than Google Ads. Walk in our services in Toronto to find out the cheapest ways to grow traffic.

  • When you want to avoid Ad blockers

Ads can get extremely irritating at times, because of this reason, new ad blocking sites are developing with the end goal to enable individuals to obstruct these Ads and the quantity of their users is expanding with each passing day. This is one of the reasons why you should use SEO for promoting your products, services or website. As it will save you a ton of money and will help grow traffic.

Concluding remarks

There are several more reasons and instances when SEO is a choice far more decent in choosing Google Ads. The most important ones are above. SEO should be strong and well planned for it to work. You can find assistance for planning effective SEO at our SEO marketing agency Toronto.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

Is Back-linking still important in SEO?

Is Back-linking still important in SEO?

For understanding the significance of something we should initially have a clear thought of what it is. When a site gives a link that is prompting another site or page it is said to be back linked. These links are located within the content of a website. Upon clicking these links, the individual is lead to another website or page. There are generally two types of back linking;

  1. Good back linking
  • Good back linking is the connections or links that join other websites that contain content relevant to yours, to your website.
  • Links that are provided by websites, which are reliable and trusted by search engines.
  • Links that have an element of variation are considered more valuable. By variation we mean they come from different domains and regions.

2. Bad back linking

  • Competitors pay and get these added in your website to harm the reputation of your site.
  • These are essentially links given by untrustworthy or shabby websites.

Back linking in today’s age

Prior to the idea of back linking, keywords were the main thing utilized by web crawlers with the goal to discover the sites are generally valid. When back linking was first introduced, quantity mattered more than quality. The websites with the most back links were considered the best. However, in today’s advanced age, quality is considered far more important. An excess of back links may lead to a google penalty if they are bad back links. To acquire the complete knowledge regarding back linking, feel free to visit our SEO marketing agency Toronto.

  • Back linking is essential part of SEO in today’s age. Execution of most of the search engine optimization is with the aid of blogs, social media, and various website. These promote your website by the usage of links.
  • Back linking is a medium through which web crawlers identify or locate new websites. Just as it is easier to find a needle if it is attached to a thread, similarly it is more convenient for search engines to find more and fresh websites when they are back linked by websites that are already trusted by these search engines.
  • As web crawlers do not possess the ability to think, they depend on back links to discover the authenticity of various sites. They analyze the quality and quantity of these back links and evaluate sites on the premise of the analysis.
  • Back links can attract traffic just as it attracts search engines. For example, if an individual has inquired about a question or needs a product, which is relevant to your website, it is possible that he will visit your website if it is back linked by a reliable site.
  • Internal links are those that are situated in your very own sites or online journals and prompt your main site, which you want to promote. Spreading a strong web of relevant internal links can help boost growth of traffic towards your site.

Conclusion

Back linking is as important today as it was 10 years ago. It is important in many ways in the strategic planning of SEO. Our SEO companies in Toronto also make use of back linking and give tips on how you can utilize it to make use of its full potential.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.

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