Google AdWords OR SEO?

The discussion of which strategy is better to draw in traffic to one’s website has been continuing for a considerable length of time. After a short clarification of what these two terms are, some light on this theme will help you in choosing the better alternative, or you can visit our SEO marketing agency in Toronto to get better understanding of this topic.

Google ads:

Google ads are paid advertisements that Google displays on its search and other pages in exchange for payment. At whatever point an individual makes an inquiry on Google search engine, if a keyword from the advertisements given to it is present in the requested search, it will show those ads at the top of the results page. These do help in expanding traffic, but they have certain short comings. This is where search engine optimization comes in.

Search Engine Optimization.

SEO is the work you do with the end goal to expand the amount and quality of traffic towards your site. It has two components off-site and on-site. The following are a few reasons why and when you ought to pick search engine optimization over Google advertisements.

  1. When you want to target people using different various search engines

Google ads advertise your website only on Google results page or its networks, whereas, if you choose SEO, then you can target people who use search engines other than Google. Our SEO Company in Toronto can explain this matter in detail and guide you in advertising your products, services and websites in an effective manner.

  • When you have an eye out for business reselling

If the traffic you are attracting is with the assistance of SEO, your organizations resale cost increments since it has a specific reputation and because it does not need to pay for advertisement, which is an additional expense.

  • When you want to establish branding

Conventional SEO rehearses have been exceptionally vital in marking of a business. If you want to give your business a brand name SEO is a better choice. We at our SEO agency in Toronto can provide expert advice on various strategies of using SEO.

  • When your setup cost is low

As Google ads are paid advertisements, they are costly, whereas, SEO pulls in traffic organically. If you are starting up your business at a low-cost SEO is a far better option than Google Ads. Walk in our services in Toronto to find out the cheapest ways to grow traffic.

  • When you want to avoid Ad blockers

Ads can get extremely irritating at times, because of this reason, new ad blocking sites are developing with the end goal to enable individuals to obstruct these Ads and the quantity of their users is expanding with each passing day. This is one of the reasons why you should use SEO for promoting your products, services or website. As it will save you a ton of money and will help grow traffic.

Concluding remarks

There are several more reasons and instances when SEO is a choice far more decent in choosing Google Ads. The most important ones are above. SEO should be strong and well planned for it to work. You can find assistance for planning effective SEO at our SEO marketing agency Toronto.

Note: All the instructions mentioned above are regularly followed and practiced by the Google AdWords Certified Experts at 6ix Developers under all active campaigns.